Nike and Tiffany & Co. recently announced their first sneaker collaboration.
This collaboration is set for the 40th anniversary of the iconic Nike shoe silhouette.
The brands posted a picture of a blue box with a swoosh logo painted on it on their social media pages.
The luxury jewelry brand also shared a video which revealed all-black suede Nike shoes, featuring a Tiffany-blue swoosh and a silver heel plate. “@nike x @tiffanyandco, a legendary pair. Coming soon,” the two brands wrote in the caption of their joint social media page.
Days back, they shared yet another post featuring sterling silver products that comes with the limited-edition collection.
Other than shoe laces and a sterling silver shoe horn and a whistle, the kit also includes a product that has left the internet confused.
It’s a silver shoe brush with black bristles that looks exactly like a toothbrush that left netizens scratching their heads.
“When they said “just do it,” we listened,” the jewelry brand wrote in the caption of their post.
Several internet users confused the shoe brush with a toothbrush because of its appearance.
What amplified their confusion was also the text written over the image.
“Don’t forget the tongue,” the text on the picture read.
Tiffany’s post quickly sparked several reactions on social media platforms.
While some users wrote that having a silver “toothbrush” was an unnecessary thing, others pointed out that it was simply a waste of money.
One user wrote, “Hold on, I’m sorry. A toothbrush? What is the link to either brands here? Should these be riddles or they’re just as it is already?.”
Another asked, “How does Tiffany and Nike come together and make a toothbrush of all things.”
And a third user explained, “The amount of dumb people who think this is a toothbrush, it’s to clean the shoes. Hence the pun. Don’t forget the tongue. Who’s brushing their teeth with mental? Get real why the fuck would it be a toothbrush in a Tiffany Nike collab.”
“Love that Tiffany is bringing back the humor it was once known for,” expressed a fourth.
Tiffany’s post has accumulated more than 400,000 likes.
The new kicks will be available on the 7th of March at Tiffany stores in New York and on the Nike SNKS app for a whooping amount of $400.00.